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American Girl Doll Brand Pushes Transgenderism On Prepubescent Kids

Holland McKinnie
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The culture war in America is being fought more often between parents and woke corporations intent on pushing radical transgenderism and sexual content onto even very young kids. The latest chapter involves highly popular doll manufacturer American Girl, promoting a “guidebook” for little girls advising them the solution to body image questions is irreversible gender-mutilating puberty-blocking drugs.

American Girl began in 1986 as a brand that sold dolls designed to teach children about different eras and cultures in U.S. history. Mattel purchased the company in 1998. 

The brand sells “A Smart Girl’s Guide: Body Image Book” on its website and book retailers like Amazon.


The book is subtitled: “How to love yourself, live life to the fullest, and celebrate all kinds of bodies.” Its advertising blurb promises that the book will give a girl “everything she needs to know about loving her unique self, staying confident through her body’s many changes, and appreciating her body for the life it lets her live.”

The book says that it is intended for children as young as ten. It advises girls to take puberty blockers and points them away from their parents for help if they “don’t have an adult you trust.” In addition, it points young readers to a section at the back of the book to find contact information for “organizations across the country that can help you.”

It tells young girls that it is “totally OK” if “parts of your body” make them uncomfortable and they “want to change” the way they look. Children are told: “You can appreciate your body for everything it allows you to experience and still want to change certain things about it.”

The book tells girls that if they “haven’t gone through puberty yet, the doctor might offer medicine to delay your body’s changes, giving you more time to think about your gender identity.” 

The drugs described in the book block the hormones testosterone and estrogen the body produces during puberty. Girls taking the drugs experience deepening voices, facial hair growth, and delayed or arrested menstrual periods and breast growth.


Federalist editor Mollie Hemingway tweeted in response that the guidebook published by American Girl “now promotes dangerous gender ideology to little girls as young as 3. If you love your daughters, protect your daughters by avoiding this company.”

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