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Kamala Harris Campaign Faces Backlash Over Fake News Headlines Ads

James King, MPA
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Vice President Kamala Harris’s campaign has been caught in a scandal after it was revealed that her team used fake headlines in Google ads to give the appearance of positive media coverage. The discovery, first reported by Axios, has led to widespread criticism and accusations of unethical campaign practices.

The Google ads, which were part of Harris’s presidential campaign, featured fabricated headlines that falsely suggested major news outlets were praising her. Examples include a headline attributed to The Independent stating “VP Harris Protects Democracy – Trump Defends Jan 6 Comments” and another from NPR claiming “Harris Will Lower Health Costs.” These ads were intentionally designed to look like legitimate news stories, misleading voters who encountered them online.

Several of the news organizations whose names were used were unaware of the ads. A spokesperson for The Guardian, one of the outlets affected, criticized the Harris campaign for using their brand without permission. “We’ll be reaching out to Google for more information about this practice,” the spokesperson said, underscoring the need for ethical use of media brands in political advertising.

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The incident has led to accusations of astroturfing against the Harris campaign, as critics argue that the ads were an attempt to fabricate a sense of widespread media support. The Trump-Vance campaign, which is running against Harris, has not employed similar tactics, further intensifying the criticism directed at Harris.

This controversy highlights the ongoing challenges of regulating political advertising in the digital age. As the election approaches, the Harris campaign may face increasing pressure to explain and rectify their use of deceptive ads, while voters and watchdogs alike call for greater transparency and accountability in political campaigns.