Neiman Marcus Drops ‘Christmas’ From Catalog In Another Attack On American Traditions

In a move that has sparked outrage among many Christians, luxury retailer Neiman Marcus has quietly removed the word “Christmas” from its nearly 100-year-old holiday gift catalog, rebranding it as “The Holiday Book.” The decision, announced earlier this month, is part of what critics see as a broader effort to erase Christian traditions from public life.

The company’s spokesperson stated that the change was made to promote “inclusion” and claimed it was meant to make shoppers of all backgrounds feel welcome. However, many see this as yet another example of companies turning their backs on Christian values in favor of political correctness. The catalog still features over 100 pages of luxury items but now avoids any specific reference to the Christmas season.

Chief Brand Officer Nabil Aliffi defended the decision, saying the campaign was inspired by traditions and folklore from the brand’s early years. He insisted that the catalog aims to “embrace the magic of Neiman Marcus” through an immersive marketing strategy. Yet, many shoppers and critics argue that the move disregards the holiday’s Christian roots, favoring a sanitized version that distances itself from the true meaning of the season.

Some Neiman Marcus employees voiced concerns over the decision, with one worker telling the New York Post that CEO Geoffroy van Raemdonck’s focus on diversity, equity, and inclusion (DEI) has become more important than business growth. The employee added that such changes are hurting the company’s bottom line and risking jobs.

Another staff member revealed that the name change was not communicated internally. Employees found out through media reports, further highlighting the company’s lack of transparency. The worker criticized the leadership’s decision as being based on personal opinions rather than sound business strategy.

For Christians who feel sidelined by these changes, this could be a moment to reconsider where they spend their money. If stores like Neiman Marcus continue to distance themselves from Christmas, many shoppers may decide to take their business elsewhere.