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Bank Of America’s Hard Left Turn 

Holland McKinnie
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In an era of stark political divides, corporate giants like Bank of America prefer to cater to a select group of woke elites rather than their broader customer base. Such a stance could have distressing ramifications for everyday Americans. The bank’s recent alignment with Environmental, Social, and Governance (ESG) metrics under the leadership of CEO Brian Moynihan represents a worrying shift towards dictating customer behavior based on the woke ideology.

The mega-bank’s approach isn’t merely limited to its internal policies. It stretches far and wide into the personal lives of its customers. It includes but is not limited to, tracking purchases, carbon emissions, and even manipulating consumer choices. This imposition is not just problematic; it’s deeply intrusive. The question arises, why is Bank of America, which should primarily be a financial institution, so eager to police the lifestyle choices of American citizens?

An alarming example is the bank’s enthusiasm in pushing its radical climate priorities. Bank of America is developing a system to track clients’ carbon emissions and monitor their driving habits. This venture might seem laudable at first glance. Still, it hints at an unnerving level of surveillance, reminiscent of a dystopian narrative where every action is scrutinized.

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Further, the bank’s preference for plant-based meat alternatives over traditional livestock is another thinly veiled attempt at controlling consumer choices. One cannot help but wonder, what does Bank of America’s environmental advocacy have to do with their core banking services?

Similarly, the bank’s initiative to reimburse employee travel expenses for out-of-state abortions is worrisome. Such a move shows the bank’s readiness to impose its beliefs on its employees, regardless of their personal views or ethical standings.

As for the Second Amendment, Bank of America has leveraged its financial power to cut off loans to select firearms manufacturers. This move effectively stifles the rights of law-abiding American citizens and businesses that abide by the constitutional right to bear arms.

In January 2023, Moynihan advocated that companies shouldn’t do business with entities below the ESG standard, implying a blatant disregard for anyone not aligning with their preferred ideology. Critics argue that such an approach could lead to weaker returns for ESG investment funds, further impacting their customer base.

However, the implications go beyond economics. The bank’s embrace of controversial ideologies, such as critical race theory, as part of its Diversity, Equity, and Inclusion (DEI) training comes across as an unwarranted attack on American values. It’s perplexing how a bank bearing the name ‘America’ would seem to disregard its rich history and identity.

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Simultaneously, Bank of America has invested billions in establishing a securities firm in China and backing Communist Party-owned banks. This glaring contradiction reveals the bank’s indifference to America’s best interests.

Consumers’ Research has rightly launched a campaign highlighting Bank of America’s concerning activities, bringing the matter into the public domain. Advertisements and billboards nationwide will serve as a stark reminder of how the bank prioritizes politics over its consumers.